Brand Strategist + Researcher
Lauren Prentiss
Building belief and belonging
one brand at a time
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I partner with leaders who recognize the business value of healthy brand engagement,
and want to create more of it together.
The Focus
Relationships consist of pattens of behavior and their emotional impact.
1.
CUSTOMER
How do you deepen and sustain a meaningful
relationship with your core customers?
2.
EMPLOYEE
How do you build trust, belief and belonging within your organization,
at all levels?
3.
INDUSTRY
How does your leadership team embody brand behaviors and
sharpen your industry voice?
The Playbook
Research-backed strategies that elevate and enliven how brands participate in relationships that matter.
Research
+ Insights
Industry Insights
Secondary synthesis of market trends, peer behavior, share of voice, and out-of-category behavior that inspires new models of engagement.
Audience Research
Qualitative research with core customers, stakeholders or industry peers facilitated in 1V1 interviews, roundtables and underpinned with quantitative survey instruments.
Brand
Strategy
Brand Foundation
Unite stakeholders around your evolved role in the market, what you stand for and why it matters. Example assets: positioning deck and mission/vision/values.
Engagement Strategy
Translate brand fundamentals to recognizable behaviors that scale. Example deliverables: engagement principles and messaging voice+tone.
Content Strategy
Thought Leadership Strategy
Sharpen your industry voice through custom research and inspired whitepapers or launch an executive visibility series to humanize your data story.
Content Mapping
Frame touchpoints and channels through the lens of healthy engagement to optimize the natural engagement lifecycle and build content that resonates.
Longitudinal Engagement
Engagement Tracking
Digital benchmarking with annual or quarterly performance data to monitor how your base is responding emotionally to brand and content initiatives.
Community Engagement
Foster ongoing dialogue by inviting priority audiences to become on-call advisory members through community-centric workshops, innovation sessions and virtual networks.